Welcome to this series of One Minute Micro-Masterclass BLOGS, where in less than one minute, you can learn how to get Comfortable, Confident and Credible on-Camera.

Please click on the video below to watch this Micro-Masterclass on “Understanding The Medium of Video”.

Now television gobbles uptime, our viewing biorhythms have become so locked in sync with the immediacy of the TV commercial, the news grab, the internet download that we no longer have the patience for long lingering shots of long detailed speeches, so the duration of your video is really important.

You need to ask yourself some questions.

  • How long is a typical television news item? They’re much shorter than you think they are.
  • How long is a watchable online video?
  • How long do you engage with the screen?

It’s really important to ask yourself these questions and this is why scripting is so important.

We will look at ‘Scripting’ in the next masterclass.

If you’d like more information please click on the link below to watch my complimentary training video.

Dr. Christiaan Willems

Chris is a consultant and coach in on-camera/online presenting, effective digital communication; and non-verbal communication across corporate, professional and academic sectors.

Micro Master Class 1 – The New Reality

Micro Master Class 2 – The Basics

Micro Master Class 3 – The Video Medium

Micro Master Class 4 – It’s all about YOU, or is it?

Micro Master Class 5 – Keeping it human

Micro Master Class 6 – Engagement

Micro Master Class – Things to avoid when creating video content

Micro Master Class 7 – Video Content

Micro Master Class 8 – Live or on-camera presenting, what’s the difference?