Welcome to this series of One Minute Micro-Masterclass BLOGS, where in less than one minute, you can learn how to get Comfortable, Confident and Credible on-Camera.

Please click on the video below to watch this Micro-Masterclass on “Factors to consider when you go online”.

There is costs, content, credibility, perception, engagement and reputation. All of these are really important but if we look at the three red ones, they are the cost, credibility and reputation. These are the most important to focus on initially.

The challenge is how do you accommodate, integrate and reconcile all of those factors.

And how do you create high-impact credible business videos without breaking the bank? A lot of people assume they need to spend a lot of money to create video material for their business, like expensive equipment.

Do you need expensive equipment? No way, you’ve got it in your pocket. You’ve got a camera, you’ve got a monitor, you’ve got editing gear, you’ve got a microphone, you’ve got to some extent visual and special effects and you’ve got graphics all in your pocket on your smartphone.

That’s all you need.

So rather than thinking, I can’t afford this, it’s just a case of working out how to use that device and then you can take your business ideas to the world. Through your video camera in your pocket, you can take that to the world.

We will look at ‘Locations’ in the next masterclass.

If you’d like more information please click on the link below to watch my complimentary training video.

Dr. Christiaan Willems

Chris is a consultant and coach in on-camera/online presenting, effective digital communication; and non-verbal communication across corporate, professional and academic sectors.

Micro Master Class 1 – The New Reality

Micro Master Class 2 – The Basics

Micro Master Class 3 – The Video Medium

Micro Master Class 4 – It’s all about YOU, or is it?

Micro Master Class 5 – Keeping it human

Micro Master Class 6 – Engagement

Micro Master Class – Things to avoid when creating video content

Micro Master Class 7 – Video Content

Micro Master Class 8 – Live or on-camera presenting, what’s the difference?

Micro Master Class 9 – Understanding the medium of video

Micro Master Class 10 – Scripting

Micro Master Class 11 – Pre – Visualisation

Micro Master Class 12 – The Camera

Micro Master Class 13 – Context