A picture is worth a thousand words.

And that is amplified a thousand times if that picture is contextually relevant.

Why would you need a script?

After all, you can talk about your subject ’till the cows come home!’

How long is a watchable online video?

The duration of your video is really important.

Is there a difference between ‘live’ and ‘on camera’ presenting?

If so, what is that difference?

Every business has a story. What’s your story?

And, most importantly, how can you package that story for the digital context?

Do you get bored watching online videos? Why?

What makes you turn them off? What makes you keep watching?