Welcome to this series of One Minute Micro-Masterclass BLOGS, where in less than one minute, you can learn how to get Comfortable, Confident and Credible on-Camera.

Please click on the video below to watch this Micro-Masterclass on “Aesthetics”.

Why bother with aesthetics?

Well, you might ask why aesthetics are important in a video about engineering, law, accountancy, mining or any other business that’s not directly arts-related. It might be totally irrelevant, but in fact, an aesthetic approach to the visuals speaks to the fundamental sense of a story well told because we’re talking about visual storytelling.

When we are talking about your corporate story it’s really important to understand that there’s a whole range of factors that you have to integrate into a cohesive package of communication.

If anyone of these complex factors is missing no one is going to take a blind bit of notice of you or your message or your business. So aesthetics is an equally crucial one of these factors.

So consciously or otherwise, aesthetics underpins everything we do, every communication we create and every message we convey, irrespective of where those messages are verbal, visual or virtual.

We will look at ‘Framing’ in the next masterclass.

If you’d like more information please click on the link below to watch my complimentary training video.

Dr. Christiaan Willems

Chris is a consultant and coach in on-camera/online presenting, effective digital communication; and non-verbal communication across corporate, professional and academic sectors.

Micro Master Class 1 – The New Reality

Micro Master Class 2 – The Basics

Micro Master Class 3 – The Video Medium

Micro Master Class 4 – It’s all about YOU, or is it?

Micro Master Class 5 – Keeping it human

Micro Master Class 6 – Engagement

Micro Master Class – Things to avoid when creating video content

Micro Master Class 7 – Video Content

Micro Master Class 8 – Live or on-camera presenting, what’s the difference?

Micro Master Class 9 – Understanding the medium of video

Micro Master Class 10 – Scripting

Micro Master Class 11 – Pre – Visualisation

Micro Master Class 12 – Camera

Micro Master Class 13 – Context

Micro Master Class 14 – Factors

Micro Master Class 15 – Locations

Micro Master Class 16 – Stock Footage